The ReGroup: March ’20
Apr 10, 2020
March has been a unique and challenging month for all of us so we want to take this time to thank you for your continued partnership, flexibility and patience through all of this.
|Over the last few weeks, we’ve heard some creative ideas from our partners that we wanted to share! If you are looking for ways to continue to engage fans, generate incremental revenue and support your local communities, we have some ideas:|
Flex Plans/Flex Vouchers – Selling flex plans through non-ticketed offers allows buyers to purchase non-dated ticket vouchers now that they can redeem for tickets for future game dates when schedules are confirmed.
Virtual Events – You’ve likely seen a lot of businesses offering virtual events in place of in-person gatherings during this time. By hosting virtual events like locker room tours, video interviews with players or mascots, or online trivia competitions, you can keep fans engaged and get them excited for when games return.
Discounted Tickets and Gift Cards – We’ve heard a few different ideas for gift cards offers. You can sell discounted “gift cards” for buyers who purchase now that they can apply to tickets purchased in the future or create partnership gift cards that include a voucher for tickets to future events and discounts to local restaurants and merchant partners.
Refund Alternatives – Rather than refunding buyers, you can create a discount code redeemable for the same amount of tickets for another game this season. You can also exchange the tickets for an equal value ticket for later games in your ticketing provider or leave the payment on their account as a credit they can apply to future ticket purchases.
Social Media Giveaways – You can reward fans for sharing and engaging with your content on social media with giveaways featuring team store merchandise, food and beverage vouchers, future fan experiences or discount codes for tickets.
Graduation Groups – If you typically partner with local high schools and colleges in the area, you can set up a Grad Night offer where all graduates who aren’t able to have a formal graduation celebration this spring get discounted tickets and a graduation cap at a game later in the season.