The ReGroup: November ’19

November All-Stars

Our November All-Stars are Beth Handelsman from the Orlando Magic and Fabian Truss from the Charlotte Hornets! Our All-Stars are industry innovators and top performers working smarter to increase the overall success of their outings.

Fan Experience Package: Performance Group
Beth has already had quite a few successful FEP offers this year! This offer was promoted via Direct URL and switched from reservation to open inventory post deadline, selling an additional 62 tickets. 

472 tickets sold for over $17k in revenue and $2k in fundraising.

Fan Experience Package: Youth Basketball
Fabian’s discounted ticket offer included pregame access to the Hornets court along with the chance to stand in front of the players during the National Anthem or sit on the Hornets team bench while the team warmed up. The offer was promoted via Direct URL and switched from reservation to open inventory post deadline, selling an additional 21 tickets. 

425 tickets sold for $13k in revenue. 

Team Leaders

Learn from the best! Check out what these superstars did and how they did it. 

McKenzie Griffin & Kyle Johnston, Portland Trail Blazers (NBA)
Theme Night: Aquatics
Special Aquatics Night offer included a limited-edition Trail Blazer swim cap. 400+ tickets sold for nearly $13k in revenue.

Philadelphia Union (MLS)
Corporate Sponsor Playoff Offer
The Sales Team ran a special playoff game offer for all of their corporate sponsors. Most partners have tickets built into their sponsorship deals but not for playoffs. With only a 10 day turnaround, 314 tickets sold for almost $7k in revenue.

Andy Selesnik, Playhouse Square (Theatre)
F&B Package
Purchase included a ticket to see Irving Berlin’s White Christmas as well as access to a pre-show brunch event featuring a holiday singalong and photos with Santa. 100 tickets sold for almost $6k in revenue. 

Blake Huckaby, Santa Cruz Warriors (NBGL)
Non-Profit Fundraiser
$5 from every purchase went to the Gilroy Foundation to support efforts to raise money for the Gilroy Garlic Festival Victims Relief Fund. 227 tickets sold for over $5,800 in revenue and $1,135 collected in fundraising. 

Alex Carrington, Philadelphia Union (MLS)
High School Group
Local school group offer used an Offer Question to find out which high school sports player/coach referred buyers to the offer page. 142 tickets sold for almost $5,500 in revenue.

Chad Westerburg, Erie Otters (OHL)
Theme Night: Scout Offer
Sleepover offer included a game ticket, scout patch, movie on the scoreboard, pizza & drinks, breakfast in the morning, and a fundraising component. Offer questions captured scout troop # and the number of patches needed per troop. 220 tickets sold for just over $3k in revenue. 

Tommy Easley, Atlanta Gladiators (ECHL)
Fan Experience Package: School Group
An Elementary school’s chorus sang God Bless America during the 1st intermission. Direct URL promotion led to 156 tickets sold for $2,600 in revenue. 

Mike Gorsett, Sioux Falls Skyforce (NBGL)
Opening Night Offer
$15 got you a ticket to the Skyforce home opener as well as a t-shirt. Offer Question was used to collect each buyers’ t-shirt size. 164 tickets sold for almost $2,500 in revenue. 

Peter Billups, Lynchburg Hillcats (MiLB)
Non-Ticketed Offer: GA Booklets
Each booklet came with 10 GA tickets for the season and a Mystery Hillcats hat. Peter also leveraged our add-on feature to capture a shipping option where buyers could elect to add a shipping cost and have the tickets and hat sent to them. In just 4 days of this offer being live, the offer sold 63 booklets for $2,500 in revenue.

Ever thought about working with the other sports teams in your city to run a special discounted offer? We’ve been seeing more and more offers cross-promoting teams in the same city! The Orlando Solar Bars recently held an Orlando Magic staff night, while the Colorado Mammoth promoted an offer to Colorado Avalanche season ticket members for their home opener.

Training Days

San Jose Sharks (NHL), Frisco RoughRiders (MiLB)

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