Sales Tactics

Building Rapport & Finding Middle Ground

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This is the article body text. Let’s start with talking about the Akron Rubberducks. Only 8% of their groups were ran through Groupmatics in 2017. In 2018, that jumped all the way up to 76%.

By utilizing the add-on feature for food vouchers, stadium cash and other group merchandise, the RubberDucks have increased the average $ value of each order/transaction. All while eliminating considerable time previously spent fulfilling delivery of add-on items at the stadium.
“The RubberDucks see the add-on feature as the ability to add value to the customer experience at the game with unique merchandise items and food options,” said Brian Flenner, Director of Ticket Operations. “The option to purchase an add-on is taken from the macro group leader level and disseminates the decision making process to the micro individual fan.”

The RubberDucks continue to find ways to push the remaining 24% digital. Props to the entire Ticketing Department!

Training & Resources

System webinars are now being held weekly on Thursdays! Check them out below:

  • October 1st, 2018 9:00 PM. Sign up here.
  • October 8th, 2018, 7:00 PM. Sign up here.

One Last Paragraph

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